Approach
We live in a time in where most of us find we don’t have much time, paradoxically. This goes for my potential clients, you, as well as your clients.
If you want to people to pay attention, you better give them something good in return by standing out in a way that is true to your essence as a product, service and/or company.
This can be difficult in this sea of constant business and stimuli from advertising we all have in our lives.
My goal is to help my clients to grab people’s attention and offer them something of value in return.
My design is meant to be beautiful and appropriate.
It is meant to make sense by not being complicated.
From our initial contact, my first step is to get to know your brand and/or company. Based on this I will perform my analysis and make the foundation for my design decisions.
When we can agree on an idea, that leaves it up to me to find an appropriate and maybe even exciting and new way to communicate that idea, utilizing a strategic yet freely creative approach.
While it’s important that you, my client, like the design, what’s even more important is that it works for your clients, and that’s always top of mind for me.
I want you and your employees to proudly wear the design on clothing, cars, business cards, and I want the clients to feel at ease when they interact with your logo and website.
The modern consumer often checks out several alternatives, and here is where it’s so important that you stand out with correct design-decisions tailored to your target group.
Make it easy for them.
Give them a reason to pick you.
Make it a comfortable experience for them to look around your website and get to know what your brand is about.
The magic happens in those micro moments which form part of the whole experience it is to experience your brand.
That’s the result of my process of making the correct design-choices for your brand.
